Case studies are a useful way of learning. We are carrying out an interesting pet blog case study project here on The Pet Blogger’s Hat.
We launched a new pet blog this September, and we’ll bring you an update on our progress at the beginning of each month.
Right from the word go.
We’ll be comparing traffic, where it comes from and how much of it we get. And we’ll also be comparing the strategies and techniques we use to grow the blog
The pet blog case study
The blog we will be creating and studying is an authority pet blog in an area we haven’t tackled before. So we have a lot to learn.
We’ll be revealing the name of the blog after the first few months.
Until then we’ll keep quiet so that traffic from this site does not inadvertently influence early progress.
And of course, to avoid the inevitable copycat sites, until our site has had a chance to grow a little.
Different types of blog need different strategies
We talked about the different types of blog in an earlier article.
Different types of blog need different strategies. Some of the steps we take wouldn’t be appropriate for a personal blog for example, or a news blog
We’ll try and highlight the authority specific steps as we take them and to point out what might be useful to you, and what might be less so. .
The objectives of the case study blog
The objective of this authority pet blog is to generate a profitable income
We hope it will be fun too, and provide some employment for other writers, but we will keep our objective in mind
The overall strategy we’ll use to achieve our aim will be to provide a uniquely detailed and useful resource that will attract plenty of visitors.
This will eventually enable us to create an income from affiliate sales, our own products and from display advertising. This is a strategy that has been successful for us in the past, so it will be interesting to see if we can apply it in a different topic area
Because we intend to generate an income from the site, we’ll be willing to invest some money in growing it.
There are no certainties in blogging. And sometimes what you expect is not what happens. It’ll be fun finding out how the project develops.
Our pet blog case study has already started! We’ll be posting up monthly reports on this case study right here on The Pet Blogger’s Hat.
We’ll include a traffic and general progress report for each month, together with what we have learned and plan to do next.
If you’d like to follow along with our case study, check back here, or sign up to our email list to receive regular updates